Chief Marketing Officer (CMO)

#vacancy #iGaming #remote #CMO #ProductMarketing #marketing 🚀 Chief Marketing Officer (CMO) — iGaming 📍 Location: Remote 🕐 Full-time What you will do: Own and execute the overall marketing strategy with a strong focus on product marketing and brand development Define product positioning, value proposition, target audiences and go-to-market strategy Build and develop a strong, recognizable and differentiated brand in the competitive iGaming market Translate product features and customer insights into clear market positioning and compelling communication Lead product launches, new market entries and major promotional initiatives from strategy to execution Identify product and market growth opportunities based on customer behavior, market trends and performance data Work closely with Product teams to influence product development through market insights, customer needs and competitive analysis Develop customer segmentation, product communication and lifecycle strategies across different GEOs Ensure consistent brand positioning, messaging and tone of voice across all channels and customer touchpoints Lead key marketing functions including Product Marketing, Brand, Acquisition, CRM, Affiliate, Content and Performance Drive acquisition, retention, LTV and monetization through strong product and marketing alignment Own marketing budgets, KPIs and overall marketing effectiveness Build strategic partnerships that strengthen the brand and support business growth Hire, lead and develop a strong marketing team What we expect: 5+ years of marketing experience with a strong product marketing background Proven experience developing and executing product marketing strategies Strong experience in product positioning, value proposition, customer segmentation and go-to-market strategy Proven track record of building and developing brands, ideally in highly competitive digital markets Experience working closely with Product teams and influencing product strategy through customer and market insights Strong understanding of the full customer lifecycle: acquisition, activation, retention, monetization and reactivation Ability to connect product, brand and marketing strategy with measurable business results Strong analytical mindset and ability to turn customer, product and market data into strategic decisions Experience leading product launches and entering new markets Strong understanding of digital marketing channels and performance metrics iGaming experience is highly preferred Experience managing marketing budgets, teams, agencies and external partners Strong leadership, stakeholder management and communication skills Ability to combine strategic thinking with hands-on execution What we offer: Fully remote format Competitive compensation package International iGaming team Direct influence on product, brand and overall business strategy High level of autonomy and ownership Opportunity to build and develop the marketing function Dynamic environment with fast decision-making 21 working days of vacation