CRM Manager

Vacancy: CRM Manager — iGaming / Gambling We are looking for an experienced CRM Manager to drive player retention, reactivation, LTV, and growth across Casino and Sportsbook. What you have to do: • Develop CRM strategy focused on Retention, Reactivation, LTV, and Churn reduction. • Build player segmentation and Customer Journeys across the player lifecycle. • Launch and optimize Email, Push, In-app / onsite campaigns. • Develop and manage bonus mechanics: Free Spins, Free Bets, Cashback, Deposit / Reload Bonuses. • Analyze CRM funnels and key metrics: FTD, R2D, Retention, Churn, LTV, GGR, NGR, Deposits, and Bet Amount. • Develop hypotheses, run A/B tests, and identify growth opportunities. • Provide data‑driven recommendations and improve CRM processes. What is important to us: ✔ 5+ years of CRM / Retention experience in Gambling / Betting. ✔ Middle+ / Senior level with strong ownership and independence. ✔ Strong understanding of Casino, Sportsbook, player lifecycle, Retention, Churn, and LTV. ✔ Hands‑on experience with bonus mechanics and wagering requirements. ✔ Experience with segmentation, Customer Journeys, and CRM campaigns. ✔ Strong analytical skills and confident Excel / Google Sheets knowledge. ✔ Experience with A/B testing. ✔ Proactive mindset and high attention to detail. What we offer: • High‑impact role with direct influence on retention and revenue. • Full ownership of CRM processes and freedom to implement ideas. • Fast‑paced international, data‑driven environment. • Growth opportunities and competitive compensation.