Head of Brand

HEAD OF BRAND MOSCOW TASKS • Developing brand strategy and storytelling for 2–3 seasons ahead, integrating online and offline channels. • Defining the Big Idea for campaigns with a focus on conversion. • Planning and executing offline activations: pop-up stores, events, partnerships, window displays, trade marketing — with clear KPIs for traffic and sales. • Managing integrated campaigns combining digital, OOH, SMM, influencers, and offline channels. • Owning budgeting and ROI for all brand activations. REQUIREMENTS • 5+ years of brand management experience (fashion, retail, FMCG, or lifestyle sectors preferred). • Proven track record of increasing brand awareness and driving sales growth through integrated campaigns. • Experience in developing and executing brand strategies with measurable business results. • Successful launches of offline activations (pop-up, events, trade marketing). • Experience in budgeting and managing marketing P&L.