We already have a retention team and BI support in place. We’re looking for a leader to build a structured approach to player engagement and increase its contribution to business performance. What you’ll do: • Develop the CRM strategy: segmentation, automated communications, player activation and reactivation. • Manage the economics of bonuses, rakeback and loyalty programmes. • Maintain player retention throughout the migration to a new platform. • Develop the VIP function and lead the CRM/VIP team. • Work with BI to measure campaign performance, retention, churn and LTV. • Define requirements for CRM tools, data and reporting. CRM/retention experience specifically in online poker is essential. Casino or sportsbook experience alone is not sufficient.
⚠️ Будьте внимательны: вакансия размещена из открытых источников и может быть недостоверна.
Зарплата
Не указано