Marketing Lead

ABOUT: Lucky Hunter. A portfolio of profitable B2C subscription products, millions of users worldwide, and a team that treats growth like a product: every opportunity is tested, measured, and scaled only when the economics make sense. TASKS: • Define go-to-market strategies for both existing and new products. • Discover and validate new acquisition channels and growth opportunities. • Design, launch, and analyze growth experiments to identify what deserves to scale. • Work closely with Product, Engineering, and Design to bring growth initiatives to market. • Make decisions based on data, unit economics, and commercial impact rather than assumptions. REQUIREMENTS: • Experience growing international B2C subscription products. • Proven track record of launching new growth initiatives from 0 to 1. • Strong understanding of unit economics (CAC, LTV, payback period, contribution margin). • Experience across multiple acquisition channels rather than a single marketing specialization. • Active use of AI in day-to-day work to accelerate research, execution, and decision-making. • Experience with the US market is a strong plus. WE OFFER: • Fully remote (except Russia & Belarus). • B2B contract. • Learning budget for courses, conferences, books, and software. • Health & wellbeing support. • High ownership, fast decision-making, and a culture built around experimentation.