Marketing Specialist (Email, Reputation & Affiliate)

🚀 Marketing Specialist (Email, Reputation & Affiliate) | Unlimit | Belgrade / Limassol (on-site) This role owns three key reputation and growth channels at Unlimit: owned (email), earned (PR, media, reviews) and partnered (affiliates, publishers, referral partners). The goal is to ensure a consistent, credible brand story across every merchant touchpoint while driving commercial impact. Email is managed as a communications and campaign channel, while CRM systems and marketing operations remain the responsibility of the Marketing Operations team. About the company Unlimit is a global fintech with 700+ employees and offices worldwide. The company builds its own payment infrastructure — including processing, acquiring, issuing, BaaS, and crypto — all within a single platform. We work directly with Visa, Mastercard, and other global and local schemes. Requirements: 3+ years across marketing communications, PR, affiliate/partner marketing or brand management — ideally in B2B, fintech, payments, SaaS or another regulated sector. Hands-on email marketing experience: building and sending campaigns in a marketing platform (HubSpot, Salesforce, Braze, Klaviyo, Mailchimp or similar), with a working understanding of segmentation and deliverability. Demonstrable online reputation management experience — review platforms, public response handling, listening tools (Brandwatch, Meltwater, Mention, Sprout Social or equivalent) and sentiment reporting. Experience running or supporting an affiliate, referral or publisher programme, including tracking, attribution and commercial negotiation. Excellent written English and strong editorial judgement, especially for public-facing and sensitive responses. Working knowledge of GDPR, consent-based marketing and advertising-disclosure requirements. Comfortable with analytics: GA4, Looker Studio or equivalent, plus confident spreadsheet reporting.