Performance Marketing Specialist

Kanzum is a B2B fintech platform building embedded financial infrastructure and cross-border payment solutions across Africa, MENA, and Asia. We’re looking for a Performance Marketing Specialist (Middle / Senior / Lead) to take ownership of paid acquisition and help build a predictable system for generating high-quality B2B leads. What you’ll do: — Launch, manage, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid channels — Manage advertising budgets and scale successful growth hypotheses — Run A/B tests across creatives, audiences, and landing pages — Analyze the full funnel from click to deal and improve CPL and conversion rates — Work with HubSpot, Apollo, Clay, and marketing analytics — Partner closely with the CMO and Sales team to improve lead quality and grow pipeline — Explore new acquisition channels and growth opportunities What we’re looking for: — 3+ years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition — Experience in B2B SaaS, FinTech, AI, or other tech companies — Strong hands-on experience with Google Ads and LinkedIn Ads — Experience with Meta Ads and other paid channels — Understanding of the full customer journey from acquisition to revenue — Experience with HubSpot or similar CRM platforms — Experience with Apollo, Clay, or similar data enrichment tools — Strong analytical and data-driven mindset — English level: B2+ / C1 Nice to have: ABM experience, long B2B sales cycles, GA4, Looker Studio, SQL, marketing automation, and AI tools such as ChatGPT, Claude, or Gemini. If you’re passionate about performance marketing and know how to turn paid acquisition into real pipeline and revenue — we’d love to hear from you.