Senior Performance Marketing Manager

Remote What you will own: • Own the performance marketing strategy for B2B products across the full funnel — from traffic and lead generation to MQL/SQL, pipeline and closed-won revenue. • Plan, launch, optimize and scale paid acquisition across Google Ads and LinkedIn Ads; evaluate and test Microsoft Ads, Meta, Reddit, YouTube and other relevant channels where justified by the ICP and unit economics. • Own measurement architecture and attribution: GA4, GTM, UTM standards, conversion events, CRM integration, dashboards and funnel reporting from source/campaign to opportunity and revenue. • Build reliable end-to-end analytics together with Sales/RevOps/Product: lead quality, MQL→SQL conversion, CAC, LTV/CAC, payback, pipeline contribution, revenue attribution and channel efficiency. • Manage external agencies, freelancers and other vendors: briefing, KPI/SLA definition, budget control, quality assurance, performance reviews and replacement/escalation when needed. Ownership of results remains in-house. • Run a structured experimentation roadmap across audiences, offers, creatives, landing pages and conversion paths; scale what works and stop what does not. • Partner with Sales on lead quality and long-cycle B2B funnel feedback; translate commercial signals into channel, targeting and budget decisions. • Create clear weekly/monthly performance reporting with decisions and next actions — not activity reports. Must-have experience: • 5+ years of hands-on performance / digital growth experience, with a strong track record in B2B technology, SaaS or another complex B2B product environment. • Proven cases where marketing activity produced measurable business outcomes: qualified leads, SQLs, pipeline, revenue, CAC improvement or payback improvement — not only CTR/CPC/traffic growth. • Strong hands-on knowledge of Google Ads and LinkedIn Ads; ability to audit account structure, tracking, bidding, targeting, creatives and landing-page performance independently. • Advanced understanding of full-funnel analytics and attribution. You should be able to design or rebuild tracking from ad click/source through CRM stages to won revenue and explain data-quality limitations. • Experience working with CRM and analytics stacks such as HubSpot/Salesforce or equivalents, GA4/GTM and BI/reporting tools. SQL / BigQuery knowledge is a strong advantage. • Experience managing agencies and vendors while retaining internal control of strategy, measurement, budget and final accountability. • Good spoken and written English (B2+/C1 or equivalent): enough to manage vendors, prepare performance narratives and work with international stakeholders. Recruiting draft • September 2026 • High level of autonomy and commercial thinking: comfortable challenging weak channel economics, reallocating budget and defending decisions with data. Strong advantage: • Hands-on experience with B2B SaaS / enterprise funnels, ABM, intent-based targeting or long sales cycles. • Experience with Generative Engine Optimization / Answer Engine Optimization (GEO/AEO), AI-search visibility or other LLM marketing initiatives, including measurement of AI referrals, mentions/citations and pipeline impact. • AI-native working habits: using tools such as ChatGPT, Claude, Gemini and automation platforms (for example n8n, Make or Zapier) for research, campaign operations, reporting, creative iteration and workflow automation. • Experience with server-side tracking / conversion APIs, consent-aware measurement, incrementality testing or multi-touch attribution. • Experience in international multi-market acquisition and localization of paid campaigns for different European markets. • Ability to work with landing pages and CRO directly or through product/design teams.