Head of CRM

#вакансия #vacancy #iGaming 🔍 Head of CRM (iGaming) Responsibilities: • Develop and drive CRM strategy to increase retention, LTV & revenue • Oversee customer lifecycle communications: onboarding, engagement, reactivation & VIP • Manage CRM campaigns and mechanics: bonuses, free spins, cashback, loyalty programs & tournaments • Drive customer segmentation, personalization & marketing automation • Track CRM performance, conduct A/B testing & analyze player behavior • Lead, develop and optimize CRM team operations • Work closely with Product, Analytics, Marketing & VIP departments Requirements: • 5+ years of CRM experience with a proven track record in leadership • Solid background in iGaming, Betting or high-volume B2C industries • Strong knowledge of player lifecycle management & CRM profitability • Hands-on experience with CRM tools, automation & multichannel campaigns • Analytical mindset with a focus on data-driven decisions • Proven ability to build, manage and scale CRM teams • English — Upper-Intermediate or higher What we offer: • Fully remote work • Competitive salary package • Collaborative international team • 21 working days of paid vacation 💌 Join our team — @Polina_98_m