Head of CRM

Responsibilities: Develop and drive CRM strategy to increase retention, LTV & revenue; Oversee customer lifecycle communications: onboarding, engagement, reactivation & VIP; Manage CRM campaigns and mechanics: bonuses, free spins, cashback, loyalty programs & tournaments; Drive customer segmentation, personalization & marketing automation; Track CRM performance, conduct A/B testing & analyze player behavior; Lead, develop and optimize CRM team operations; Work closely with Product, Analytics, Marketing & VIP departments. Requirements: 5+ years of CRM experience with a proven track record in leadership; Solid background in iGaming, Betting or high-volume B2C industries; Strong knowledge of player lifecycle management & CRM profitability; Hands-on experience with CRM tools, automation & multichannel campaigns; Analytical mindset with a focus on data-driven decisions; Proven ability to build, manage and scale CRM teams; English — Upper-Intermediate or higher. What we offer: Fully remote work; Competitive salary package; Collaborative international team; 21 working days of paid vacation.