Marketing Team Lead

We're looking for a Marketing Team Lead to own projects across our plastics and basic polymers portfolio. It is a strategic role with real P&L impact. The position is based in Istanbul. What you'll own: • Identify, develop, and manage projects in high-potential marketing areas across plastics & basic polymers • Spot new market niches and applications for our existing portfolio — and turn them into revenue • Partner with customers on product promotion and development, managing timelines and assessing economic impact • Monitor demand and market dynamics across key application segments (packaging, construction, automotive, and more) • Analyze customer needs to fuel product improvement and new solution development • Build business cases — NPV, IRR, contribution margin — for new applications and commercialization opportunities • Collaborate cross-functionally with product and industry sales teams to deliver business plans and hit sales targets • Prepare industry reports, market updates, and executive presentations for Senior Management • Lead and develop a team of three Marketing Managers What we're looking for: • Strong B2B marketing & sales process understanding • Deep experience in market research, planning, and forecasting — operational and strategic • Fluency with market analysis methodologies and data sources: foreign trade/customs databases, railway transportation data, industry sources • Solid grasp of local market pricing principles • Expertise in value proposition development, customer economics, and business models • Track record defining industry/segment development and go-to-market strategies • Experience building marketing strategies from the ground up • Advanced MS Excel & PowerPoint • Working knowledge of key economics/marketing metrics: contribution margin, NPV, IRR, CVP analysis, etc. • Customer portfolio management — and a proven ability to grow share of wallet • Hands-on project management methodology experience • Proven team leadership and development • English proficiency — B2 or higher.