MarTech / Marketing Analyst

About the project: Optimize marketing analytics, tracking, and reporting to improve campaign performance and support data-driven decisions across digital channels. Responsibilities: • Configure and troubleshoot GTM, GA4, and Consent Mode v2 • Implement dataLayer schemas and prepare technical specs for developers • Audit tracking and validate data across analytics, advertising platforms, and CRM • Analyze GA4 data using SQL and BigQuery • Build dashboards in Looker Studio, Tableau, Power BI, or similar tools • Optimize attribution, e-commerce tracking, and conversion measurement • Implement Meta Pixel, Conversion API, and Google Ads tracking • Deliver actionable marketing insights Requirements: • 3+ years of experience with GTM (web/server-side), GA4, and Google Search Console • Hands-on experience with Consent Mode v2, CMPs, and e-commerce tracking • Experience with dataLayer, tracking audits, UTM tracking, and attribution • Basic SQL and experience with BI tools • Understanding of CAC, CPA, CPL, ROAS, Conversion Rate, AOV, and LTV • Ability to translate data into business recommendations • English: Intermediate+ Nice to have: BigQuery, Firebase, AppsFlyer/Adjust, Meta Conversion API, CRM/CDP, marketing APIs, Python.