Middle CRM Specialist

What you will do - Own the lifecycle programme across email, push notifications, and in-app banners. - Build and manage transactional, triggered, seasonal, and product campaigns while maintaining a coherent communications calendar. - Develop growth, activation, and retention strategies to increase ARPU. - Run experiments across messaging, timing, channels, and cohorts, and report on activation and retention KPIs. - Use AI to automate campaign creation, quality assurance, reporting, and other manual workflows. Requirements - Experience in CRM as a CRM marketing specialist in iGaming industry - Professional knowledge of English - Strong analytical skills and comfort with segmentation, testing and KPI reporting - Excellent communication and collaboration skills. Nice to Have - Experience with casino/iGaming or sports betting platforms on LatAm/Indian markets - SQL or basic data analysis skills. - Understanding of A/B testing and personalization strategies.