Senior Google Ads AdOps Manager

About the Company Allformance is a data-driven media consultancy and trusted partner of Google, TikTok, Snap, and Amazon. You'll work alongside experts from top tech companies to build high-impact campaigns for 100+ ambitious global brands in Fintech, E-commerce, Gaming, etc. We offer direct access to cutting-edge ad tech, empowering you to stay at the forefront of the digital advertising industry — and grow with it. About the Role We’re looking for a skilled Google Ads AdOps Manager to shape client success through best-in-class Google Ads strategy. Key Responsibilities - Launch and scale Google Ads campaigns across all key formats (Search, PMax, Demand Gen, YouTube, Display), including keyword strategy, audience targeting, and competitor analysis. - Analytics and audits: analyse GA4 and Google Ads data, conduct in-depth account audits, identify growth opportunities, and turn data into actionable steps. - Budget and KPI management: manage large ad budgets with a focus on CPA and ROAS, and continuously optimise performance through A/B testing of creatives. - Conversion tracking setup (GTM, GA4, APIs), plus adoption of new Google Ads features and industry trends. - Client communication and mentoring: clearly present strategies to clients and support the growth of team members. Key Requirements - 5+ years of experience in hands-on Google Ads management with proven large-scale results. - Deep Google Ads expertise: all formats, campaign structure, keyword strategy, and ad creation. - Technical and analytical skills: strong command of GA4 and GTM, solid understanding of conversion tracking and attribution (SQL/Python is a plus). - English - strong communication and presentation skills for both client-facing and internal interactions, and proficient in Russian for certain internal communications. - Independence and multitasking: managing multiple clients across different verticals and markets, proactive and results-driven, with active use of AI tools. Nice to have: experience in Fintech, Streaming, Gaming, or E-commerce, work in international markets, current Google Ads certifications, and team leadership experience. What We Offer - A remote-first, globally distributed team - A driven and collaborative team who are passionate about what they do, support one another, and grow together - Corporate English lessons and speaking clubs with colleagues from around the world - Private health insurance to keep you covered and cared for.